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| Division of SIMDI Company |
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The logo consists of a “3” points star, denoting aspiration, warmth and liveliness. |
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| The “3” points signify Customer, Supply Chain Partners and Shareholders. The main feature of the star is the intertwining and integration between the points. The highlighted “C” in the star is the people at SIMCON who link between the three powerful stakeholders which is the core function of the company. |
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| The contrasting and powerful color scheme was chosen to project confidence and authority. The highly visible orange yellow will serve as a backdrop for a host of prestigious international brands. |
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