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| Division of SIMDI Company |
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| Vision |
| "To consolidate leadership in distribution of world renowned fast moving consumer goods in the Maldives" |
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| Mission |
| "We continue to stay closely with our customers and visualize better ways in adding value to their lives. We strive to achieve significant position and sustainable competitive advantages through customer-led corporate practices. Our thinking, cost efficient system, team work, service quality, adaptability to change and passion in learning enable us to integrate strategic marketing and deliver superior shareholder value." |
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